Data Attributes

	Data Attribute	Description
1	Acquired On	The date the vehicle was acquired on
2	Address	Vehicle owners suite number and street address
3	Address Type	The type of address for the location (house_number, box_number, street_name, route, route_box)
4	Age	The age of the individual.
5	All Passes by Day (S-M-T-W-R-F-S)	How many times the vehicle owner has passed on certain days of the week
6	All Visits by Day (S-M-T-W-R-F-S)	Total amount of scans from internal camera on certain days of the week
7	Auto Make	The manufacturer of the vehicle
8	Auto Model	The model of the vehicle
9	Auto Type	The automobile body type of the vehicle
10	Auto Year	The Model year of the vehicle
11	Carrier Route Code	The carrier route for the location address as assigned by the USPS.
12	Cell Phones	Phone number of the cell phone.
13	Cell Phones Count	Total number of cell phones associated with the family.
14	Children Count	The number of children details on the record.
15	City	The city name for the person.
16	Client Status	Shows whether vehicle passed on street, or visited location
17	County Code	The 3-digit county code based on the person's location ZIP code.
18	Created At	The date and time the vehicle detail was created
19	Credit Card Count	The number of credit cards associated with the person.
20	Credit Card Types	Indicates types of credit cards the person has.
21	Credit Card Types Count	The total number of Credit Card Types associated with the person.
22	CSA Code	The combined statistical area code where the person resides.
23	Digital Platforms	Person has been successfully on-boarded into LiveRamp, IdentityLink, or Oracle BlueKai.
24	Digital Platforms Count	The number of Digital Platforms that have the Person.

25	Distance from Store	Miles between your location and the vehicle owners home
26	DMA County Rank	The rank of the county based on total number of families.
27	DMA Region	The designated market area of the location.
28	DMA Territory	A geographic area based on designated market areas.
29	Do Not Mail	Indicates mail should not be sent to the family.
30	DOB	The person's date of birth.
31	Economic Stability Index	Estimate of a person's economic stability
32	Email Address	The email address of the person or family
33	Estimated Country of Origin	Estimated country of origin of the person.
34	Estimated DOB	A range representing an estimation of the person's date of birth.
35	Estimated Ethnic Group	Estimated ethnic group of the person.
36	Estimated Ethnicity	Estimated ethnicity of the person.
37	Estimated Head of Family	Indicates the person is the head of their family.
38	Estimated Language	Estimated spoken language of the person.
39	Estimated Married	Estimates if the person is married.
40	Estimated Primary Language	Estimated primary language of the person.
41	Estimated Religious Affiliation	Estimated religious affiliation of the person.
42	Family Adult Count	The number of adults in the family.
43	Family Appeared On	The date the family moved into the location.
44	Family Behaviors	Estimated behaviors associated with the family.
45	Family Behaviors Count	The total number of Behaviors associated with the family.
46	Family Children Count	Estimates the number of children in the family.
47	Family Confirmed On	The date when the family was last confirmed.
48	Family Created At	The date and time the family was created.
49	Family Estimated Appeared on	A range that estimates the date the family moved into the residence.
50	Family Estimated Credit Card Revolver	Estimates if the family uses credit cards as revolving loans.
51	Family Estimated Disposable Income	Estimates disposable income of the family.
52	Family Estimated Education Level	The highest education level within the family.
53	Family Estimated Has Children	Estimates there are children in the family.
54	Family Estimated Home Owner	Estimates if the family owns their home.
55	Family Estimated Income	The estimated income of the family.
56	Family Estimated Income Range	The estimated income range of the family.
57	Family Estimated Liquid Assets	An estimate of a family's liquid assets.
58	Family Estimated Vacation Expenses	The estimated expenses the family spends on vacations.
59	Family Estimated Wealth	The estimated wealth of the family.
60	Family Grandparents in Home	The family has a grandparent living in the home.
61	Family Home Owner	The family owns their home.
62	Family ID	The unique ID for the family detail.
63	Family Mail Offer Frequency	The number of years since the family responded to mail offers.
64	Family Mail Purchases	Indicates the family has made a mail order purchase in the past four years
65	Family Member Count	The number of members in the family.
66	Family Potential Investor	Indicates the family is likely to make financial investments.
67	Family Primary	Indicates the family is the primary family at the residence.
68	Family Veteran	Indicates that someone in the family is a veteran.
69	First Name	The first name of the person.
70	Gender	The gender of the person
71	Grandparent	Indicates the person is a grandparent.
72	Household Vehicles	The number of vehicles associated with the family
73	Import	The vehicle is an import
74	Interests Accessories	The person has purchased or expressed interest in shoes, purses, belts, jewelry, etc.
75	Interests African American Products	Either African-American in descent, speaks an African language, or is interested in African-American or African products.
76	Interests American History	An American history buff, interested specifically in American history, patriotic themes, and/or veteran‚Äôs issues. Reads American history books and magazines and purchase history related products.
77	Interests Asian Products	Either Asian in descent, speaks an Asian language, follows an Asian-based religion, or is interested in Asian products.
78	Interests Auto Racing	Interested in auto racing, shown through purchases of related products or materials.
79	Interests Aviation	Interested in airplanes and other things that fly and can transport things and people (does not include toy planes).
80	Interests Bargains	Interested in saving money, including coupons, low-cost stores and discount clubs, money-saving sales, rewards programs, auction websites, free stuff, etc.
81	Interests Baseball	Interested in baseball as a spectator, paraphernalia purchaser and/or participant.
82	Interests Basketball	Interested in basketball as a spectator, paraphernalia purchaser and/or participant.
83	Interests Beaches	Shows an interest in coastal living. Interested in the ocean, beaches, surfing, scuba diving, snorkeling, etc. May read travel magazines that focus on the coasts or personalize their checks with things such as lighthouses or shell motifs.
84	Interests Birds	Bird watchers, bird feeders, or interested in anything to do with wild birds (versus pet birds).
85	Interests Boating Sailing	Interested in boating, sailing, canoeing, kayaking, water skiing, rafting, etc.
86	Interests Books	Interested in books including fiction, nonfiction and science fiction.
87	Interests Business	Interested in business news, career, and/or products usually associated with running a business, such as office supplies, checks, office furniture, etc.
88	Interests Camping	Interested in camping, hiking, climbing, etc.
89	Interests Cars	Interested in anything automobile related, such as auto parts and tools, restoration, performance, general make/model specific enthusiast products, etc.
90	Interests Catalogs	Purchased out of a catalog or requested a catalog to be delivered.
91	Interests Cats	Cat owner and/or person who purchases cat related products and reads cat related publications.
92	Interests Charities	Has a known history of donating to charitable causes.
93	Interests Childrens Apparel	Either purchased or has shown interest in children‚Äôs clothing.
94	Interests Collectibles	Interested in collectibles, including dolls, coins, stamps, stuffed animals, plates, memorabilia, etc.
95	Interests College	Loyal to or has an affinity towards a specific college. May order checks with school logos/mascots or purchase college-related items.
96	Interests Comics	Interested in laughing, including comic books and strips, cartoons, comedies, etc.
97	Interests Computers	Interested in personal computers and products used with PCs.
98	Interests Conservative Politics	Expressed a preference for a conservative political point of view or party. Includes an indication of political donations or subscriptions to conservative publications.
99	Interests Cooking	interested in cooking, baking, and all things culinary, including recipes and cooking equipment. Includes purchases of cooking related products, both general and gourmet.
100	Interests Cosmetics	Interested in beauty related products, including makeup, hair care products, treatments, or publications that provide grooming advice.
101	Interests Crafts	Interested in crafts, including crochet, sewing, knitting, needlepoint, quilting, jewelry, ceramics, painting, etc.
102	Interests Created At	The date and time the family interests detail was created.
103	Interests Credit Cards	Used a credit card to make a direct marketing purchase.
104	Interests Crocheting	Interested in crocheting, shown by reading related magazines or purchasing crocheting supplies.
105	Interests Cruises	Interested in or has gone on cruises.
106	Interests Culture Arts	Interested in culture and the arts, including art, antiques, opera, museums, theater, etc.
107	Interests Current Events	Purchases magazines that are published on a regular basis and contain stories about the most current news and events.
108	Interests Dieting	Interested in weight control or weight loss. May purchase weight loss products or publications.
109	Interests Diy	Interested in ‚ÄúDo It Yourself‚Äù projects, including home improvements and construction, wood working, auto repair, etc.
110	Interests Dogs	Dog owner and/or person who purchases dog related products and reads dog related publications.
111	Interests Domestic Travel	Primarily travels within the borders of the United States.
112	Interests Electronics	Interested in electronics, such as home and auto stereos, video equipment, etc. Does not include computers.
113	Interests Family	Lives in a household with children and/or purchases children‚Äôs products or family and child magazines.
114	Interests Farming	Interested in rural America, country living, and/or farming.
115	Interests Fiction	Interested primarily in fiction books.
116	Interests Fishing	Interested in fishing, saltwater and/or freshwater.
117	Interests Fitness	Interested in physical fitness and exercise, including running, biking, walking, weight lifting, aerobics, etc.
118	Interests Football	Interested in football as a spectator, paraphernalia purchaser and/or participant.
119	Interests Gambling	Interested in games of chance, including casino gambling and lotteries.
120	Interests Games	Interested in a variety of games, including computer games, traditional board games, puzzles, etc.
121	Interests Gardening	Interested in gardening and plants, both indoors and outdoors, decorative and edible.
122	Interests Gifts	Gives gifts to other people through gift catalogs, sending gift magazine subscriptions, etc.
123	Interests Golf	Interested in golf as a spectator, paraphernalia purchaser and/or participant.
124	Interests Gourmet Foods	Interested in gourmet and upscale products such as fine foods, wines, and other expensive items.
125	Interests Health	interested in health and/or self improvement. Includes dieting and fitness.
126	Interests Hispanic Products	Either Hispanic in descent, speaks Spanish, or is interested in Hispanic products.
127	Interests History	Generally interested in history. May read history books or purchase historical items. Includes american history.
128	Interests Hobbies	Interested in hobbies such as model building, scrapbooking, numismatism, philately, etc.
129	Interests Hockey	Interested in hockey as a spectator, paraphernalia purchaser and/or participant.
130	Interests Home Decor	Subscribes to interior decorating magazines, receives home interior catalogs, or purchases home interior products such as furnishings, wall and window treatments, layouts, etc.
131	Interests Home Office Products	Purchases home office products such as paper, printers, fax machines, etc.
132	Interests Horses	Interested in horses and horse riding.
133	Interests Hunting	Interested in hunting and/or guns.
134	Interests ID	The unique ID for the interest detail.
135	Interests Inspirational Products	Uses motivational and/or self-help products, seminars, magazines, etc. Includes non-religious inspiration such as new age products, astrology, etc.
136	Interests Internet	Has internet access and/or makes purchases online.
137	Interests Knitting	Interested in knitting, shown by reading related magazines or purchasing knitting supplies.
138	Interests Liberal Politics	Expressed a preference for a liberal political point of view or party. Includes an indication of political donations or subscriptions to liberal publications.
139	Interests Magazines	Has one or more magazine subscriptions.
140	Interests Mens Apparel	Either purchased or has shown interest in men‚Äôs clothing.
141	Interests Mens Fashion	Either purchased or has shown interest in more upscale, trendy, fashionable men‚Äôs clothing.
142	Interests Moneymaking Opportunities	Interested in get-rich-quick materials and opportunities.
143	Interests Motorcycles	Reads motorcycle magazines and/or buys motorcycle parts and supplies. Includes ATVs.
144	Interests Music	Interested in music and/or music playing equipment.
145	Interests Needlepoint	Interested in needlepoint, shown by reading related magazines or purchasing needlepoint supplies.
146	Interests Nonfiction	Interested primarily in non-fiction books.
147	Interests Outdoors	Interested in outdoor activities. Includes boating, camping, fishing and hunting.
148	Interests Personal Finance	Interested in personal finance, investments, retirement planning, etc.
149	Interests Personalized Products	Interested in personalized products such as monograms, personalized checks, etc.
150	Interests Pets	Interested in or an owner of pets. Includes cats and dogs.
151	Interests Photography	Interested in photography through the use of related publications, purchases of cameras, photographic equipment, supplies, or photo processing services.
152	Interests Premium Mail Purchases	Interested in Premium Mail Purchases
153	Interests Quilting	Interested in quilting, shown by reading related magazines or purchasing quilting supplies.
154	Interests Religion	Interested in religion, going to church, and/or religious products.
155	Interests RVs	Interested in or travels using recreational vehicles.
156	Interests Science	Interested in science such as physics, astronomy, etc.
157	Interests Science Fiction	Interested primarily in science fiction books.
158	Interests Senior Products	Interested in senior citizen products. Does not indicate the person is actually a senior citizen.
159	Interests Sewing	Interested in sewing, shown by reading related magazines or purchasing sewing supplies.
160	Interests Skiing	Interested in skiing as a spectator, paraphernalia purchaser and/or participant.
161	Interests Soccer	Interested in soccer as a spectator, paraphernalia purchaser and/or participant.
162	Interests Sports	Interested in sports as a spectator, paraphernalia purchaser and/or participant. Includes baseball, basketball, football, golf, hockey, skiing, soccer and tennis.
163	Interests Stationery	Interested in stationery products such as letterheads, envelopes, etc.
164	Interests Sweepstakes	Interested in sweepstake offers or money making schemes.
165	Interests Technology	Interested in new and high tech electronic products such as HDTVs, digital video cameras, digital video recorders, satellite radios, etc.
166	Interests Tennis	Interested in tennis as a spectator, paraphernalia purchaser and/or participant.
167	Interests Tobacco	Uses tobacco products such as cigarettes, cigars, and pipe tobacco.
168	Interests Travel	Interested in traveling. Includes cruises, domestic travel, and recreational vehicles.
169	Interests Trucks	Interested in trucks, shown through purchasing custom truck parts and/or reading truck modification magazines.
170	Interests TV movies	Interested in watching and purchasing television and movies.
171	Interests Wildlife	Interested in the environment and/or wildlife.
172	Interests Womens Apparel	Either purchased or has shown interest in women‚Äôs clothing.
173	Interests Womens Fashion	Either purchased or has shown interest in more upscale, trendy, fashionable women‚Äôs clothing.
174	Label Mailing Score Code	Short description of ‘Mailing Score Code’ values
175	Last Name	Last name of the person
176	Last Seen	GMT Date and Time of vehicle’s latest scan
177	Lifestyle Segment	The lifestyle segment of the family.
178	Location Family Count	The actual number of deliverable families identified at the location.
179	Location Unit Count	The actual number of deliverable units identified at the location.
180	Luxury	The vehicle is luxury class
181	Mailing Score Code	The deliverability score of the location address
182	Mortgage Created At	The date and time the mortgage detail was created.
183	Mortgage Estimated Home Equity	An estimate of the current home equity.
184	Mortgage Estimated Interest Rate	The interest rate on the mortgage loan.
185	Mortgage Estimated Loan to Value	The estimated loan to value ratio.
186	Mortgage Estimated Monthly Payment	The estimated monthly payment for the mortgage.
187	Mortgage Finance Type	The type of finance used on the mortgage loan.
188	Mortgage Has Second Property	The family owns properties other than their residence.
189	Mortgage ID	The unique ID for the mortgage detail.
190	Mortgage Loan Amount	The amount of the mortgage loan.
191	Mortgage Loan Type	Identifies the type of mortgage loan on the property.
192	Mortgage Owner	The individual is directly associated with the property mortgage.
193	Mortgage Sale Date	The date of property sale.
194	Mortgage Sale Month	The month of the property sale.
195	Mortgage Sale Price	The price the home sold at.
196	Mortgage Second Mortgage Amount	The amount of the second mortgage loan on the property.
197	Mortgage Second Mortgage Type	Identifies the loan type of the second mortgage loan.
198	Mortgage Second Property Value	A sum of the property values associated with second mortgages.
199	Multi Family	The location is a Multi-Family Dwelling Unit.
200	Odometer	Driven miles as recorded by the vehicle
201	Owned	Indicates that the person record to which this vehicle is attached is the primary owner of the vehicle
202	Parent	Indicates the person is a parent, expecting parent, or potential parent.
203	Person ID	The unique identifier for the person
204	Phones	Telephone numbers associated with the family.
205	Phones Count	The total number of Phones associated with the person.
206	Places Match Type	The type of match to the Places database. (Home_Business, Retirement home, Nursing home)
207	Plate	Vehicle License plate number
208	Plate State	Registered state of License plate number
209	Political Party Affiliation	The person's political party affiliation.
210	Real Estate AC Type	The type of air conditioning used to cool the home.
211	Real Estate Acres	The size of the property in acres.
212	Real Estate Assessor Parcel Number	A unique ID for the real estate property.
213	Real Estate Basement Square Footage	The size of the basement in square feet.
214	Real Estate Building Size Code	The source used to populate building square footage.
215	Real Estate Building Square Footage	The size of the building in square feet.
216	Real Estate Construction Quality	The type of costruction quality used on the home.
217	Real Estate Construction Type	The type of construction used to build the home.
218	Real Estate Construction Type Detail	The detailed type of construction used to build the home.
219	Real Estate Created At	The date and time the real estate detail was created.
220	Real Estate Electric Wiring Type	The type of electrical wiring in the home.
221	Real Estate Estimated Home Value	An estimate of the current home value.
222	Real Estate Exterior Wall Type	The type or finish of the exterior walls of the home.
223	Real Estate Fireplace	Indicates the presence of a fireplace in the home.
224	Real Estate Fireplace Type	The type of fireplace in the home.
225	Real Estate Foundation Type	The type of foundation of the home.
226	Real Estate Garage	Indicates the presence of a garage on the property.
227	Real Estate Garage Square Footage	The size of the garage or parking area in square feet.
228	Real Estate Gross Square Footage	The size of the building in square feet.
229	Real Estate Gross Square Footage Adjusted	The size of the living and non-living areas in square feet.
230	Real Estate Ground Floor Square Footage	The size of the ground floor area in square feet.
231	Real Estate Heating Type	The type of system used to heat the home.
232	Real Estate Heating Type Detail	The detailed type of system used to heat the home.
233	Real Estate Home Fuel Type	The type of fuel used to heat the home.
234	Real Estate House Condition	The physical condition of the home.
235	Real Estate ID	The unique ID for the real estate detail.
236	Real Estate Living Square_Footage	The size of the living area in square feet.
237	Real Estate Lot Size Square Footage	The size of the lot in square feet.
238	Real Estate Number of Bathrooms	The number of bathrooms in the home.
239	Real Estate Number of Bedrooms	The number of bedrooms in the home.
240	Real Estate Number of Fireplaces	The total number of fireplaces in the home.
241	Real Estate Number of Full Bathrooms	The number of full bathrooms in the home.
242	Real Estate Number of Half Bathrooms	The number of half bathrooms in the home.
243	Real Estate Number of Rooms	The number of rooms in the home.
244	Real Estate Number of Stories	The number of stories associated with the home.
245	Real Estate Pool	Indicates the presence of a pool at the home.
246	Real Estate Pool Type	The type of pool at the home.
247	Real Estate Roof Cover	The type of roof covering on the home.
248	Real Estate Roof Shape	The shape of the roof on the home.
249	Real Estate Sewer Type	The type of sewer system on the property.
250	Real Estate Square Footage	The size of the home in square feet.
251	Real Estate Style Type	The type of style for the home.
252	Real Estate Water Type	The type of water service on the property.
253	Real Estate Year Home Built	The year the home was built.
254	Record List IDs	An array of record lists IDs.
255	Record List IDs Count	The total number of Record Lists associated with the person.
256	Registered Voter	Indicates the person is a registered voter.
257	Segment ID	Segments help split up records for parallel processing. (Exclusively used for internal data processing)
258	Socioeconomic Status	Quality of a person's neighborhood on the socio-economic continuum
259	State	State of vehicle owner’s address
260	Total Passes (MM/DD-MM/DD)	How many times the vehicle owner has passed your business between given date range
261	Total Visits (MM/DD-MM/DD)	Total amount of scans from your internal camera on given date range
262	Updated On	The date when the latest information was obtained or confirmed for the individual
263	Vehicle Id	The unique id for the vehicle
264	Vehicles Count	The number of vehicles associated with the family.
265	VIN	The unique Vehicle Identification Number of the vehicle
266	Zip	Zip code of vehicle owner’s address

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